Tonight I joined a dynamic discussion about how to make TheStoreFront Community project self-sustaining...and I couldn’t help but flash back into the early days of when TakingITGlobal was founded and we had our discussions on what future directions we would take and how our ideals and dreams could be transformed into actionable plans. Of course, even after 9 years of having the ‘idea’ of TIG, the essence of having challenging strategic conversations still remains part of my current reality – however the energy in the room this evening reconnected me to the Fall of 2000, when we hosted meetings with invitations sent out to friends, organizations and those who joined our website from Toronto.
The dynamics of the room jolted from cohesive and interconnected to somewhat tense given the financial realities of the project. Earlier this year, a 1000 square foot store front space was established in order to serve as a support and communication network in the context of an urban village. Starting in January, the costs of rent will be doubled and the project in its current state does not generate enough revenue to afford costs of rent or administration. That said, an exciting range of events have taken place in recent months including a documentary with interviews of people in the neighbourhood, the inaugural BIG on Bloor Festival (bigonbloor.com/festival), the “b-l-o-o-o-o-r” design campaign including sales of well designed American Apparel t-shirts and bags, the “Everything Local” silent auction event and hosting of meetings, events and exhibits including the Afri Village Fest front window presence & photo documentation.
The project was made possible through a partnership between ThinkTankToronto, Business Improvement Area Office, and a group of students and faculty at the Ontario College of Art and Design (OCAD).
A key driver and designer of the initiative is a former TakingITGlobal staff member, Ghazaleh Etezal who is currently 21 and worked with us as a graphic designer in 2006. As I connected with Ghazaleh this evening, it was amazing to see her in action in her role as one of the connectors and in hearing people reference her contributions of design, research and coordination for TheStoreFront. It was also great to chat with Ghazaleh this evening and hear her attribute TakingITGlobal as part of her inspiration for the project.
In many ways, the place based goals of creating community for TheStoreFront initiative are aligned with the global online community objectives for TIG. As explained on the website, TheStoreFront aims to be “the common space between two separate disconnected worlds of youth, institutions, neighbourhood NGOs, programs and services available within the BloorCourt and BloorDale Villages (Christie to Lansdowne on Bloor West).” On a conceptual level, it is intriguing for me to observe and be part of a conversation about how to grow and sustain a space that supports vibrant community engagement.
Some of the ideas shared this evening that are most interesting to me include:
- Having a paid membership fee (i.e. $10/month)
- Hosting regular meetings (weekly or monthly) for ‘members’ to attend which would serve as a social space, with topics of discussion
- Utilizing the space to feature the products of local artists (i.e. clothes, jewlery, artwork)
- Having a cafe space with organic chocolate & other organic snacks sold
- Renting out the space to community organizations for events/meetings
- Offering workshops to help meet needs of community members (i.e. English as a second language, or focusing on a particular craft/skill with guest speakers etc).
- Establishing a core base of volunteers (i.e. a partnership with the neighbouring Working Women Community Centre), to offer an experience for newcomers to Canada living in the neighbourhood which would help to ensure that core responsibilities are fulfilled (i.e. keyholders with people who are responsible for opening & closing up the space)
One concern that emerged from the discussions was the issue of timing and how challenging it will be to raise sufficient funds in time for the end of the year. There was some discussion on what the concept or project would be if it did not live in the specific space at 957 Bloor W – however most of the ideas generated were aimed at trying to keep the space alive.
If it ends up not being feasible to maintain the 957 Bloor W StoreFront space due to costs, my recommendation is to develop stronger partnerships with existing places designed for the community (i.e. local community centres, employment centres, libraries etc) and try to help revitalize existing spaces that are supported by the government and that have a history of serving the community. While I love the idea of transforming commercial spaces into being community driven and serving, it may be too challenging to develop a financially sustainable model at this current time due to current economic realities.
On a final note...I do hope that the financial challenges can be overcome and that a proven model can be developed, shared and scaled with other communities!
Here's a list of who came:
Night at the Indies / Meow Films: Gurbeen
Community Arts Collective / Daily Bread Food Bank: Jim
BIG and BIG Festival: Ann
People Plan Toronto: Ann
DIG IN: Donna / Ann
Torontopedia: Himy
Working Women: Diana / Jessica
BloorCourt BIA: Shelley
IF Theatre: Sara
Supportive, active, creative, engaged dedicated locals: Ryan / Michelle / Phil / Darcy / Leah / Leigh / Chatherine S / Craig / Camilo
Delaware Residents (Street Festival): Rosalie
Delaware Open Space: Darcy
Humanist Movement: Nick / Roberto
Sistering (past Chair): France
Green Party: Steve
Annex Lions Club: Monica
Wireless Toronto: Gabe
Concord Café: Genoveva
Christie Ossington Neighbourhood Centre: Tim
Dufferin Grove Residents Association: / Rob
Anarchist U: Christian / Maggie
Laidlaw Foundation: Ana
Globe & Mail: Nadja
Property Owner 957: Robert Markovits
Chemistry Branding (consultant and partner): Will
Jim Allen Photo: Jim
TakingITGlobal: Jennifer
[unconfirmed]
Freedom Clothing: Amanda
Parkdale Liberty: Jennifer
ArchiTEXT: Zahra
Long & McQuade: Jon
Toronto Poets: Jason / Hajile
Linux Caffé: David
